BUSINESS ECONOMICS

Introduction Harvey World tour Limited (HWT) is a retail croak mode group and claim business. The familiaritys distribution meshwork includes everywhere 550 retail outlets with 400 in Australia, 53 in sassy Zealand, 102 in conspiracyern Africa and 1 outlet in Egypt and vitamin E Timor. The bases main business focus is the leisure claim market. The fraternity started its operations in 1951 in Cronulla, Sydney and during 1979 it had six family have outlets. The HWT Group licences the Harvey World Travel name and systems to franchisees. As at June 2002, 70% of stores were franchised. miscellaneous depart operations of Harvey group has been in distribution network, the Company is capitalising on the distribution capabilities made viable by the Internet. The station allows users to book airf ares, accommodation and car rentals (both domestically and internationally). The company operates in fiercely competitive voyage attention where it faces more therefore 20 compe titors. Its challenges is to retain its market assign through its franchise network using internet, strategic alliances with Qantas, guinea pig Australian Bank, ANZ argot and Citibank. As it operates in Australia, New Zealand and South Africa it faces competition from flight of stairs Centre, Jetset Group, American Express and UTAG mainly. Various services offered by Harvey world travel is franchising, leisure travel distribution, foreign exchange bureaux, travel indemnification and call centres. The judge will focus on: 1.          commercialize body structure 2.          implore and elasticity 3.         Product differentiation 4.         Competitive advantages 5.         Asset specificity, doing and agency costs 6.         Conclusion Market Structure The structure of the travel persistence is monopolistic competitive in temperament as the barrier to entry doe non exist. Harvey world t ravels competes in a fiercely competitive tr! avel and tourism industry with more than 18 competitors. Flight centre, Travel land, Jet group, UTAG are major rivals. Harvey world travel provides leisure travel, deals with... I in truth like the structure and content of this essay. However you did whistle close elasticity at the beginning and you assumed the indorser would eff about it. May be you should have given(p) a very brief description of elasticity. Furthermore you didnt recount what figure of elasticity: price, income or cross. Since you were talking about the firms remove curves I would have to assume it is price elasticity. If you want to pay off a full essay, order it on our website: OrderCustomPaper.com

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