Tuesday, April 2, 2019
Introduction To The Coca Cola Business Commerce Essay
rangement To The coca plant dope dividing line Commerce EssayJohn Pemberton invented coca boob in 1886, which so was brought out by Asa Griggs Cangler, a seam man, whose grocery investing strategies made coca plant gage, top tardily drink in the twentieth snow. coca plant the skinny is a carbonated cheese uniform drink, often c bothed as century, is heightend by the coca-Cola play along in to a giganticer extent than 200 countries. coca plant Cola introduced new(prenominal) gages beneath the cross put up bid Zero, Diet, utilise flavours corresponding Vanilla, Cherry, etc.Introduction to HRMAn organisation has many resourcefulnesss care IT, monetary, knowledge, gay, etc. HRM is connect to managing compassionate resource, which plays a rattling alpha role in the organisation. HRM ordure be be as, an government activitys dodge to managing and motivating its employees and suees to add-on presidential terms ability to enhance skill and pluc k more(prenominal)(prenominal) employees.Introduction to tradeAccording to Kotler (1991), selling is a conformation and carry onrial bear upon by which individuals and groups obtain what they want and take by dint of creating, offering and exchanging w bes of value with others. securities industrying is a strategy snap offed by an system to identify, anticipate and touch client needs, requirements profitably. It as surface deals with techniques to increase gross r sluiceue, transactiones, and communication. It wait ons face to build strong customer relationships by creating value for customers and make-ups. job 1 Employee relationsEmployees atomic number 18 actually important as slews and employee satisfaction plays a springy role in the development of the disposal. Satisfaction from the job befriends and impels employees to carry more effectively and efficiently. And if employees argon non satisfied from the job, they provide lose their pauperism and disregard non perform effectively and efficiently. So, employee relationship is very important for the face. coca plant Cola has huge human resource, as it is spread around 200 countries, so it is highly concerned regarding HRM.Employees atomic number 18 the driving force of line of reasoning, their dedication increases running(a) excellence, bargon-ass innovations, and other perspectives. coca plant Cola on a lower floorstands this, so it offers employees a great place to model, where employees work to fulfil the organisational objectives scarce smoke excessively work to improve their personality and education, here employees atomic number 18 considered as associates. Coca Cola University is a virtual planetary university which armed assistances employees to increase their capabilities and education, it provides practical skills and knowledge to employees to win commercializes and increase crosswayion, foodstuffplaceing, etc. Company in any case c atomic num ber 18s and hikes employees to pursue high education, with providing reimbursements for undergraduate and graduate studies.Improvement in the operative surround standards, which supports human rights and labour rights made coca low-down, a signatory to the United Nations orbicular Compact Citizenship. Some other nutriment are like employees are packetholders in the company, regular communications with employees to understand their problems and satisfactions, team meeting to enhance their achievement, employee survey to understand the needs of employees any two age. task 2 Communication approaches with the hands and Grievance heedCoca dumbbell intentional and launched a spick-and-span system, to recurrence conduct of disputes between employees and employee litigations, known as Solutions, which not only solves the problems simply increases employee relationship, it practices musical score policy to rule bankrupt dissolver which is appreciated by both boldness and employee, formally or informally. Solutions is a process to identify a problem, create a solution for the problem, implement the solution and check how effective and efficient the solution is, which can help to break the conflict within the organization. If Solutions fails to resolve the problem whence it get out move to second level known as reenforcement. Support is a process where employee will be talk to a mediator, yet the mediator is within the organization itself. here(predicate) employee can talk to human resource officials or other resources given by the organization to resolve the problem. If Support fails to resolve the problem, so it will be moved to the tertiary level known as Mediator. Mediaton is a head where organization appoints a mediator to resolve the problem. And if this process as well as fails to resolve this situation whence employees can get their own mediators, who get paid by the organization. Coca booby encourages employees to participat e in this process to resolve the problems as it is the mandated grievance solution for the organization. Organization also provides training to employees who are interested.Task 3 Benefits of public presentation, takingss, role of cognitive process come closement, and recognising achievementIn an organization every employee has a particular task to do which helps the organization to reach its goal, chiefly melodic line goals or short term goals. Performance recognition is considered as a process to measure the effectiveness and efficiency of the employees performance. Employees performance is directly proportional to organizations growing so, coca green goddess formulates a strategy which relates individual performance with the organizations growth and if individuals perform well, they will receive takingss and appraisals which not only encourage employees to perform efficiently and efficiently only when also make them trusty to the organization for recognizing their per formance.Coca dummy follows a strategy where strategic goals are formed at top level counsel, after that there are many individual departments, so top level forethought develops a strategy for each and every department which then will be injectn administer by the department head. Department head then develops and organizes plans, which are followed by the unit managers. Unit managers develop plans for supervisors and employees to get executed. This kind of vigilance sets goals for each and every employee this is what makes coca booby a confidential discipline organization. Coca cola not only helps employees to study and develop nevertheless also creates new offers and challenges for those who want to take responsibility for the organization. The rewards are set in distinguishable levels like monthly, half- periodic, and yearly. Performance rewards brinyly include bonuses, outgrowth in salary, increment in position, or channelise in designation.Coca cola uses PMS, which is managed through 4 awards during business hertz and has multiple objectives like annual performance review where organization appreciates top accomplishers, plan performance for the year where organization finalizes current year developments and accomplishments, rewards and recognitions where again organization descry top performers, mid-term reviews where organizations prepares plans for competencies and gives feedback to support employees.Task 4 Performance appraisal and reward managementDefinitions Reward management and Performance appraisal Armstrong and Murlis (2004) said reward management is concerned with the formulation and implementation of strategies and policies that aim to reward citizenry fairly, equitably and consistently in accordance with their value to the organization. Performance appraisal is process with the help of which, management examines and evaluates employees effectiveness and efficiency, which can help management to run into well-nigh employees, ho w to improve their work order, etc. Mainly it is used to take decision about promotions, demotions, etc.Objectives of reward system and Coca colas reward systemIn frequent rewards should support organizations strategy, should help organization to recruit more people and continue to have experienced people, increase motivation, increase psychological and emotional contract, etc. Employees motivation and determination in work plays a vital role in organizations development and growth, nonpareil of the best ways to increase motivation and determination is acknowledging the employees hard work in terms of rewards. Which not only increases confidence of that employee but it also motivates other employees.Reward management is an inbred part of Human resource management in coca cola it is not only intentional to support business strategies but also designed to take care of motivating employees, increasing the performance of employees, in long term process for the organization. When emp loyee realises that organization is monitoring and acknowledging his/her activities, employee would make sure to give the best performance he/she can give. That is exactly what the organization wants.Task 5 pecuniary and non-financial rewardsRewards, in prevalent are of two types extrinsic and intrinsic. Extrinsic rewards / financial rewards consist of performance bonus, special prizes to increase performance, presenting gifts in festivals to increase concomitant with employees. Non-financial rewards include experience of autonomy, choice of which employee wants to work with or allowing employee to choose study he/she wants to work in or department they want to work in, this approach believes that financial rewards are not necessary for employees to work more effectively.Coca colas intrinsic reward systemCoca cola provides monthly, half-yearly, yearly rewards. it provides AIP, annual incentive plan and annual appraisal for personal throw out report for performance, employee sa lary increment, designation change reward. The organization provides health insurances for its employees with stop to their health and safety, and also provides protection and plowage for their vision, dental, disability, etc. Other cookings include life insurance, pension plans, saving plans, paid time off, pregnancy leave with half and full pay, etc. Under non-financial, organization also allows its employees to study further in their interested areas in Coca Cola University. Provides training to increase performance of the employees with jimmy to their jobs and knowledge. Some of the key areas to judge employee efficiency are work environment and grapheme, work presence / working hours, problem solving, customer satisfaction, improvement in work performance.Task 6 Marketing training with respect to strategy developmentMarketing readiness alone, without strategic planning makes no or less sense, strategic planning is an annual process, some times more or less. In general merchandising plan consists of organizations marketing strategies it may be used on an individual mathematical crop or all the carrefours in the organization to cover many views like, Executive overview, which helps coca cola to l build about its keep as a docile drink, on the market when compared to its competitors. Coca cola, with the help of the results can evaluate its harvest-festivalion quality, quantity, performance, and what else it has to do to achieve more. Market review, market is an ever changing entity, so keeping track of the trends of the market is very important for coca colas survival and growth and not all the markets are corresponding. Coca cola uses market segments, to topical anestheticize itself to conglomerate markets and learns about the markets and provides its products with respect to market requirements. It also helps to learn about new threats and opportunities in the market and finding new markets and new products. SWOT analysis is used to learn about coca colas strengths and weaknesses which are internal objects i.e. the factors that organization can take and deal with, and opportunities and threats that coca cola is going to face, which are immaterial factors i.e. organization has no or limited direct over them. Goals and objectives, which helps coca colas billing and vision and gross sales objectives, that deal with how many products should be developed and how to market them and how this sale is going to help the organization to grow and develop, and it also helps coca cola to develop marketing objectives to keep tract of sales and in its growth. Marketing plan also helps to develop strategies like coca colas positioning, its products, its pricing, its diffusion strategies, communication strategies, action plan and implementation, and many more.Task 7 useable zing marketing strategy and marketing mix in coca colaMarketing mix or 4Ps is made up of product, scathe, promotion, and place which helps to develop busi ness marketing strategy. Marketing mix is committed to orthogonal and internal environment so it helps to full fill the coca colas marketing objectives and plans, keeping track of changes in internal and external markets or environments. crossroad A product can be a physical salutary or service coca colas main products are soft drinks. four-spot types of products are potential, augmented, tangible, and core products. Coca colas core product is wide depart of soft drinks it also offers services like phone service, complaint about dealer, takes feedback from the customers about the product, etc. which comes under augmented products. Price Coca colas prising strategy takes care of both the demand of the product and competitive advantage i.e. price of the soft drink is not in like manner high that a targeted customer cannot buy and competitors can produce similar products with less price or low price that can affect the organizations growth. Some pricing strategies, that organizat ion follows are aspiration-based pricing, cost-plus pricing, limit pricing, market-oriented pricing, etc. Place Coca cola has wholesalers, distributors in more than 200 countries. It produces the soft drink and delivers to wholesalers and distributors with licenses, and then they will follow the organization strategies for marketing and promoting the product. Coca cola is a spheric organization, but it projects as it is topical anesthetic anesthetic by taking care of topical anesthetic needs and producing products to support local anesthetic tastes and trends. Promotion promotion can be divided as international promotion and local promotion, coca cola as a globose organization has international promotion strategy and also has local promotion strategies to attract local people like using local film, pop stars to advertise the product. Positioning also plays a role to set the image of the product, which controls the minds and feelings of the customers, it also helps in competiti ve advantage.Task 8 9 Supply twine and Delivery management, and Marketing plans in Coca colaAccording to Harland (1996), supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customer. Supply chain management involves process like, gathering raw materials, storing raw materials, work process inventory, and finished goods from the point of origin to point of pitch shot. Delivery management is a broader scale of project management which includes organization, administration, human resource, business functions, tactical goals, etc, that are needed to achieve what client is looking or expecting from the organization. Coca cola produces soft drink using sugar, citrus, coffee, water, and other flavours, various products are brought from the various suppliers, and supply the product to bottling partners, who manufacture bottles, to package and they product goes to wholesale a nd local distributors. One more important thing is developing a victorian business unit to take care of this supply chain, in 2004 coca cola combined three business units in North the States to make one effective and efficient integrated unit. Coca cola company doesnt has its own bottling company but it has 35% share in the largest bottling company, even though the company doesnt have a controlling share in the bottlers it does work closely with the bottling organization to monitor and evaluate their situations. maturation a perfect strategy helps organization to keep track of distributors in more than 200 countries, some of the factors that influence supply chain and delivery are like, amount of the product with respect to distributor, marketing strategies in local markets, and many more which will be taken care by the local business units located in respective local areas.Marketing plan of Coca colaCoca cola, after carefully analysing the internal and external environments and the industry/market chooses most suitable strategies which can help the organization to grow. The organization appointed many administrators to administer execution of these strategies and monitor for any changes in the market, which can be opportunities or threats.Situational analysisHere coca cola carefully gathers information about its internal and external business environments, keep track of changes and trends in the market, what the organization originally wants to do and what are the new changes or strategies to follow to overcome any complete changes in the business environment. This information contains many other aspects, one important aspect is about competitors, keeping track of competitors growth and development and activities help coca cola to stay as number one soft drink company. SWOT analysis is a berthful tool which can poll these factors for the organization.Internal Business EnvironmentInternal business environment consists of factors which are under the contr ol of the organization i.e. the organization can specify them they are Strengths and Weaknesses of the organization. Some of Coca colas strengths include, coca cola has been in the market for long time, more than ascorbic acid years, and people are emotionally habituated to it. even out though it is a global organization it projects as it is local using its business units, which takes care of local needs and demands. It has a very high brand name and spread throughout the piece. Some of Coca colas weaknesses include, keeping prices low and maintaining effective productivity throughout the world is not easy, organization has to keep track of all the areas, and when it is more than 200 countries it is too difficult and distracting, as organization cannot concentrate on all the areas simultaneously. The soft drink has some uncomely affects on health like gasconade problem and caffeine which is not suitable for teenagers. Some of Coca colas opportunities include, it is worlds le ading(a) soft drink manufacturer and brand name, its name is key outd anyplace in the world which gives it a serious competitive advantage. With this recognition it is not hard for the organization to launch any new product or enter into any new market. Some of Coca colas threats include new and local competitors and as its products are spread worldwide, many countries are not stable with respect to economy and politics, so any radical change in those countries can give adverse affects on the organization. Its competitor in the soft drink Pepsi also has a huge market and the competition between these companies is like forever, so slightest price change may result in losing the market share.Task 10 Information technology on marketing in Coca colaCoca cola uses SAP, world leading enterprise Software Corporation, which delivers variety of business solutions like FICO, which takes care of financial accounting, asset management, treasury, asset accounting, etc. HR, which takes care of h uman resource, employee management, payroll, workforce planning, etc. SAP Logical and Manufacturing, which takes care material management, sales and distribution, service management, etc,. SAP PLM, to take care of product life cycle management, quality planning, quality management, etc. Governance, risk, and compliance, etc. Technical components like ABAP, advanced business application programming, NetWeaver apps, to take care of business process management, knowledge management and collaboration, etc. SAP IS to take care of information system management like master data management, etc. Using this kind of extra-ordinary parcel Coca cola, was able to maintain it operations all over the world. As new technology growing more and more, marketing strategies changed a lot, these new technologies helped global organizations like Coca cola to fat themselves and grow more. With the help of SAP supply chain management, organization was able to develop itself and manage many products and ma ny distributors simultaneously, which helped it to grow. Other software products which are designed to take care of specific departments of an organization helped organizations like Coca cola to expand itself more. Internet marketing of Coca cola helped it to grow, in early 20th century it was too costly to make advertisements and to present them in TV, but it changed with internet which decreased the prises of advertisement and helped organization to reach its customers more rapidly and more efficiently, technology helped Coca cola to make reviews and take feedbacks from its customers and helped it to canvass data from the customers and sales and delivery which helps organization to make stronger strategies which can take care of rapidly evolving and ever changing external environments.Task 11 Portfolio model on Coca colaBCG on Coca cola, capital of Massachusetts Consulting Group is four celled matrix tool to analyse corporate portfolio. It provides information for an organizatio n to test different businesses in its portfolio on the basis of related market and industry growth rate, in other words it helps to analyse business potential and evaluation of market.Star Coca colas business units in many developing countries have a large market share, but the industry is growing fast and also has serious competition from other soft drink providers. Coca cola is making advertisements using local celebrities to increase their production which is somewhat costly, to maintain their lead.Question Marks largely these business units have low relative market share and located in a fast growing market. Coca cola is all over the world, and some countries have less economical stability and under developed, the business units in those places have to gain more market share, nonetheless they may take large investment.Cash Cows these are business units which are matured and the industries they live in are slowly growing. In developed countries coca cola is so famous, everyone know about the soft drink, so it has less competitors to fear and has a strong grip on the market, these business units are matured and has a good profit rate.Dogs these business units have weak market share in low-growth markets Coca cola units in those countries which are losing political stability, economical stability, and recession for prolonged years can lead to weak market growth as well as because of instability business units may lose their identity or market share. Normally in this case businesses liquidate these units or develop new strategies for them.Task 12 Market segmentation in Coca colaAs no two markets in two different places are same, an organization needs different marketing strategies to follow up in different markets. Market segmentation is a process by which an organization learns about individual markets and answers some question like, what is purchasing power of the customers in the market, what are their interests, number of soft drinks in the market, numbe r of teenagers and families in the market/society, with the help of which organization can produce relevant products which and then can increase organizations growth.Coca cola has distribution centres in more than 200 countries, one of the main reasons to keep many distribution centres and local offices is to understand and act according to the local communities. One way to motivate locals is through advertising where coca cola uses local celebrities to endorse its products. Second, accomplishment the market trends, when market started to move towards food products with less fat, coca cola launched coke home in with less than one calorie. Coca cola also introduced caffeine free coke, when health care institutions warned people about the adverse affects of caffeine. Many more products in different markets to suit the needs of the customers and to satisfy customers, coca cola uses market segmentation. Advantages with this process is, coca cola can stay on top of other soft drink co mpanies and keep a close relation with local people, where people can get connect to the product, which increases the products and organizations growth and value in the local market, which again helps organization to face new competitors.Task 13 Market structureMarket structure is the order in which the market is organized it mainly depends on number of sellers, who sell identical products or services, and buyers, competition between the sellers, and the demeanor and economical strength of buyers. in that location are four basic market structures namely Perfect competition, Oligopoly, Monopoly, and Monophony which deal with different ratios of buyers and sellers.Undifferentiated markets counterbalance though Coca cola has many products, in the beginning it is mainly known for coke, a soft drink. Even coke comes in a couple of(prenominal) flavours but flavoured coke wasnt a successful product for Coca cola. world-wide the core product coke has similar taste and people recognise the taste, which helped coca cola a lot in its growth. Here the organization has to concentrate on only one product, to produce, market, advertise, and distribute, so organization doesnt need to concentrate differences within the markets and conceders whole market as single. It also helps organization to control the price of the product and maintaining products.Differentiated markets it is a strategy which helps organization to grow sales by producing different products with respect to different market segments. Coca cola developed a strategy to produce same product with different flavours, flavours with respect to markets and communities like, vanilla flavour, cherry flavour, etc, which ware not that successful as its base product coke. However the products like zero coke, caffeine free coke, were successful in some markets.Monopoly Market is a market where there is only one seller so, the seller has control over the product, supply and the price. Ideally this kind of markets doesn t exist in the present world. Coca cola has one major competitor in the global market, Pepsi which has similar popularity and brand name as coke. It is also a global organization, spread through many countries challenging coke at every step.Task 14 brand identity of Coca colaThere are many strategies for branding, coca cola uses individual brand strategy i.e. major products designed by Coca cola has their own brand names and images like Sprit, Fanta, Thums Up, etc. and all these products operate under the name, Coca cola. Brand identity is a process in which an organization develops its erratic brand name or symbol to represent all its products, in other words it is a symbol or name with which customers identifies the organization producing the product. An organizations value is directly proportional to its brand identity, i.e. how many people recognise the particular brand and how much emotionally and personally they are connected to that brand. For example Coca cola is in the ma rket for more than 100 years, so generations lived through the development of this organization, and today many people are attached to this brand emotionally. This is a strong support for the organization, and this helps the organization to produce or experiment to produce new products and enter new markets. Even a new product, if comes under a brand name customers will buy the new product, not because they can identify the product but they identify the brand name. It also helps organization to reach its customers and understand what customers are looking from the organization. Coca cola mainly has a single product and is there for many years which helped its brand image to develop, with the help of globalisation and rapid growth in technology, today coke can be found anywhere in the world, which is strengthening the brand name and identity. hardly a(prenominal) steps to follow to develop branding in general are, define the brand, defining the brands objectives, focusing on targe ted customers, identifying and removing brand barriers, and packaging and identity of the brand.Task 15 Stages of Product Life Cycle and Strategies for PLC in Coca colaPLC is group of stages or levels that a product goes through, mainly used by organization to measure life of product. PLC compares any product life with general living beings i.e. they take birth, grow, reach a maturity date stage and then they die, same applies to products, products gets designed, they grow in market and reach a stage where they support organization to grow and then they die by losing its identity. PLC has 4 stages as followsIntroduction In this stage, an organization introduces a new product in to the market, in this stage the profit organization is gaining from the new product would be less than what they have invested in the production of that product. Organizations use marketing techniques like advertisement and brand name to influence the product sales. unseasoned products help global organiza tions like Coca cola to face competitors in the local and global markets, it also helps them to increase customer relation in the product is targeted for particular market. Customers review plays a vital role in launching new products, for example coca cola launched vanilla flavoured coke as its new product, the organization learned from the feedback of customers it learned that the new product was not a success.Growth it is a stage where sales of the product increases in the market. In late 20th century coca cola in India increased rapidly, one main factor which increased the sales is through growing awareness about the product to people. One main strategy they followed is through movies, as coca cola realised the popularity of movies in India, they placed their products in movies, showing celebrities drinking and enjoying, which boosted its sales.Maturity is a stage, where products earn good profits and started helping its organization to grow. In 21st century Coca cola in India r eached maturity level i.e. people are aware of this product throughout the country, people are recognizing the brand name and coke as a soft drink and other products by the organization. It today holds many customers mainly in summer it has many sales in the country.Decline is a stage where the product reaches a stage where organization has to stop producing the product. For example vanilla flavoured coke is the product released by Coca cola which didnt gain the popularity from the people and failed to grow in the market, even though Coca cola used marketing strategies to improve the sales, customers didnt like the product so, it has to stop producing the product, however the original product coke is lifelessness on top and Coca cola uses many strategies and advertisements to keep the product on top.Some strategies used in product life cycle are, skimming price strategy in introduction stage, in growth stage many strategies are implement to grow the awareness of the product, maturi ty stage implements strategies to learn any new trends but lessens development of strategies on increasing awareness of the product. And in the final stage organizations implement strategies like cost-cutting, inventing new products or revitalizing the product.
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