Zorba the Greek Essay Example for Free

Zorba the Greek Essay The narrator has been cumulating knowledge for decades, but finally realizes that only emotions can ‘catalyze’ it and turn passive knowledge into active. Another significant spiritual belief, expressed by Zorba and at first rejected by the narrator is freedom, including the absence of redundant social bonds. Zorba has ‘worked’ â€Å"quarrier, miner, pedlar, potter, comitadij, santuri-player, passa tempo hawker, blacksmith, smuggler† (Kazantzakis, 1953, p. 47). In addition, he spent several years in prison, committed cruel crimes (killed people of other ethnicities like Turks and Kurds). In addition, he used to simplify his social problems and therefore find correspondingly easy solutions: â€Å"All the problems which we find so complicated or insoluble he cuts through as if a sword, like Alexander the Great cutting the Gordian knot† (Kazantzakis, 1953, p. 48). On the contrary, the narrator’s commitment to society is unquestionable, as he at first characterizes Zorba’s life as â€Å"primitive boldness† (Kazantzakis, 1953, p. 48) and therefore seeks to preserve his reputation. Thus, he believes that humans freedom in social interactions should cause no harm to the person’s reputation. To sum up, the author suggests that the combinations of Zorba’s and narrator’s beliefs is likely to create a socially productive and committed personality, who, however, realizes their own freedom and can allow emotions drive his acts sometimes. Although the writing suggests that Zorba as a self-sufficient and to great extent asocial personality hasn’t altered after a number of sincere dialogues with his Boss, the narrator, after the philosopher’s death, feels Zorba’s worldview has penetrated deeply into his consciousness and shaped a new lifestyle. The refinement of the narrator’s image and the establishment of reasonable balance between his former beliefs and Zorba’s ground-breaking teachings indicate that the lifestyle should be approached holistically, since, in human beliefs, such natural harmonies as those existing between body and soul or between mind and emotion are the fundamental preconditions to the true fulfillment. Works cited Kazantzakis, N. (1953). Zorba the Greek. New York: Simon and Schuster.

Essay on Imagery and Symbolism in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter: Imagery and Symbolism In The Scarlet Letter, Nathaniel Hawthorne utilizes imagery to convey that Dimmesdale can represent Puritan Society rather than the round character that can be seen on the surface level. This is seen through the imagery and symbolism of hypocrisy, Dimmesdale as a Christ figure, and the scarlet letter. First of all, Hawthorne parallels the hypocrisy of Dimmesdale to that of Puritan society. Hawthorne describes Dimmesdale as, "a viler companion of the vilest, the worst of sinners," even though Dimmesdale is seen as the most holy man in the Puritan community. Puritan society was supposed to be a utopian society and do away with their English traditions. Similarly, as Dimmesdale was supposed to be holy, yet they both were hypocritical. Secondly, Dimmesdale portrays the Puritan society by not initially taking his place on the scaffold, "Ye have both been here before, but I was not with you†¦ and we will stand all three together." The Puritans modeled Dimmesdale's hypocrisy, as they were supposed to be a "city on a hill" for the world to see while they ended up mixing up English tradition with their ideals. While Dimmesdale hid his sin at the first scaffold seen, so did the Puritans when they colonized America. The Puritans faults were not initially that obvious but as time grew on they appeared on their scaffold just as Dimmesdale does. Hawthorne writes about one of Dimmesdale's sermons that is, "addressed to the multitude a discourse on sin, in all its branches." In Dimmesdale's sermons, he spoke out against sin while at the same time he commits this sin, just as the Puritans committed sins that they condemned Dimmesdale's character models Puritan society in the way they treat religious persecution. The Puritans left England to flee from religious intolerance, but when they got to the colonies, they had no religious tolerance for people with different religious beliefs. Dimmesdale speaks out against adultery and commits it, the Puritans demand religious tolerance but refuse to give it. Dimmesdale symbolically portrays Jesus Christ in certain ways. For example, Dimmesdale's death marked the beginning of a new era, just as Christ's death marked a new beginning for all of those who believe in Him. Dimmesdale's death symbolically marks the beginning of American History and the end of colonial history, just as Christ's death marked the beginning of the Christian church.

Law and Ethics Essay

1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? In one perspective the initial primary objective of IBM’s advertising is to recapture brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s, IBM’s rebranding aims at the value proposition in the mind of the consumers. Defeated by the rivals such as Microsoft, Dell and Oracle, IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products known as the product penetration strategy can be best served through the non-personal media Gradually, over the years these objectives had been streaming with the need and orientation towards the present consumers demand and market behavior. What has been emphasis during the early stage of communicating with the consumers has to be molded with the present requirement to suit the consumer needs and wants. Series of persuasive and accurate appeals of the IBM’s advertising plus the campaign has alerted the consumers of its present business orientation and objectives. At this stage recapturing the brand equity has become marginal as the target is to increase the market share through brand retention, brand loyalty and customer relationship management (CRM). 2. Evaluate each of the campaigns described in the case and the accompanying ads shown in the Power Point file. Are the intended branding messages being communicated clearly and do the ads speak equally well to users, as well as non-users, of IBM products and services? IBM’s advertising was handled by a large number of different agencies prior to 1993. Until the late 80’s this wasn’t a problem because IBM was such a dominant player in the market. However this eventually became a problem as IBM was beginning to loose its identity having portrayed itself in a wide variety of ways around the country. So in 1995 they introduced a campaign. â€Å"Solutions for a small planet†: These ads were meant to create a unified brand image of IBM around the world, while connecting everyone on this â€Å"small planet†. This campaign was very successful, and was a huge step in restoring IBM’s image. The main communication goal for this campaign was delivering message that IBM can â€Å"manage information anywhere, anytime, and for anyone†. The messages are underlined by the repeated use of the word †solutions† in describing I.B.M.’s products and services. That echoes the theme †Solutions for a small planet,† which has appeared in all the I.B.M. advertising created by Ogilvy & Mather, the WPP Group agency that has been the company’s worldwide shop since 1994. The campaign was based on extensive market research around the world. This campaign targeted C-level Executives like Chief executives, Chief Managers, etc. IBM wanted to be known as the â€Å"provider of solutions†. â€Å"E-Business†: This campaign was introduced in the late 1990’s. This was to connect with people who were beginning to use the internet more and more for their business and personal use. This was a very good move as using the internet in some way is now a part of almost everyone’s daily activities. This campaign continued to connect the brand with being able to help people with their business needs. Testimonials from customers such as Mercedes Benz and Motorola were used to back up the message that IBM can help you with your business. E-business signals IBM’s recognition of its customers’ increasing desire to use the Web for commerce and collaboration. IBM also used this campaign to attract a broader customer base of small to midsize customers seeking to develop a Web presence. â€Å"On Demand† The main objective of this campaign was to increase the focus on Business Services Market. It used a series of print ads, television commercials and outdoor advertising which reaches the consumer while he or she is outside the home. It was focused on marketing to consumers when they are â€Å"on the go† in public places, in transit, waiting and/or in specific commercial locations. Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. IBM helped analyzed medical data with an advertisement â€Å"Fighting Cancer is ON†. Other examples include â€Å"Napster is ON†, â€Å"China is ON†, â€Å"The PGA Tour is ON†, to increase  the focus on Business Services Market. In all these campaigns â€Å"ON† is about getting your company to work better. The goal of the ‘ON Demand’ campaign was to show that yet again IBM was at the forefront of helping companies/businesses which were f ully integrated, wanted to meet the demands of the ever demanding consumer and aiming to provide better services and grab business opportunities available at a global scale. â€Å"The Other IBM† and â€Å"Help Desk†: These campaigns move into the Information Technology Consulting Industry. The Other IBM was designed in 2005 to reposition company. It used imagery with scenes of King Arthur’s Knights of the Round Table. The IBM Help Desk was aimed at mid-sized businesses and, rather than concentrating on technological jargon, it focused on showing how the IBM Help Desk can be of assistance in solving practical business problems. The TVCs literally take the Help Desk into the real world to show, in a humorous way, how the IBM Help Desk can assist businesses in making their operations smoother and their lives easier 3. What is the value of using testimonials or mini-case studies across a variety of business and industries in IBM’s integrated marketing communications campaigns?

Meet the People Behind Donald Trumps Popularity

Many were shocked by Donald Trumps rise to prominence through the 2016 Republican primaries, and even more so by his win of the presidency. Simultaneously, many were thrilled by it. Who are the people behind Trumps success? Throughout the 2016 primary season, Pew Research Center regularly surveyed voters, Republican and Democrat  alike, and produced a series of illuminating reports on demographic trends among supporters of particular candidates, and on the values, beliefs, and fears that drive their political decisions. Lets take a look at this data, which provides an in-depth look at the people behind Donald Trumps popularity. More Men Than Women Through the primaries and as the Republican nominee, Trump was more popular among men than women. Pew found in January 2016 that men among Republican voters had more confidence in Donald Trump than did women, and they found that men supported him more than women when they surveyed voters in March 2016. Once Trump and Clinton officially faced off in the general election, the greater appeal of Trump to men became even more clear, with just 35 percent of women voters aligning with him. More Old Than Young Throughout his campaign, Trump was consistently more popular among older voters than among younger ones. Pew found in January 2016 that Trumps ratings among Republican voters were highest with those  40 years and older, and this trend held true as more voters switched to supporting him in March 2016. Pew also found in their study conducted in April and May 2016 that warmth toward Trump increased with age, and coldness toward him decreased. A full 45 percent of Republicans aged 18 to 29 felt coldly toward Trump, while just 37 percent felt warmly toward him.  Conversely, 49 percent of those aged 30 to 49 felt warmly toward him and 60 percent of those aged 50 to 64 did, as did 56 percent of those over 65 years of age. And according to Pews data, in a face-off with Hillary Clinton, Trump was expected to capture just 30 percent of the vote among those 18 to 29 years of age. The proportion of those who preferred Trump to Clinton increased with each age bracket, but it wasnt until voters passed 65 years of age that Trump got the advantage.   Less Rather Than More Education Trumps popularity was also consistently greater among those with lower levels of formal education. Back in the primary season, when Pew surveyed Republican voters and asked them which candidates they preferred, Trumps ratings were highest among those who had not attained a college degree. This trend remained consistent when Pew surveyed Republican voters again in March 2016  and revealed that  his popularity was highest among those whose highest degree was a high school diploma. This trend bears out in an examination of supporters of Trump versus Clinton as well, with Clinton far more popular among those with higher levels of education. Lower Income Free Trade Trumps greater appeal to those with less rather than more household income is unsurprising, given the statistical relationship between education and income. While he was still competing against other Republican candidates in the primaries, Pew found in March 2016 that Trump was  more popular among voters with  lower income  levels than among those with higher levels. At that time, his popularity was greatest among those whose household income was below $30,000 per year. This trend gave Trump an edge in the primaries, and perhaps over Clinton as well, because there are more citizens living at, around, or below that income level than there are those who live on higher incomes. As compared with those who supported Clinton, Trump supporters are more likely to report that their household income is falling behind the cost of living  (61 versus 47 percent). Even across income brackets for supporters of both candidates, Trump supporters were more likely to report this, outweighing Clinton supporters by 15 percentage points among those whose household income is $30,000 or less, eight points among those in the $30,000 to $74,999 bracket, and by 21 points among those with a household income above $75,000. Perhaps connected to the correlation between household income and support for Trump is the fact that his supporters were  more likely than other Republican voters in March-April 2016 to say that free trade agreements have hurt their personal finances, and the majority (67 percent) say that free trade agreements have been bad for the U.S. Thats a figure that was 14 points higher than the average Republican voter during the primaries. White People and Acculturated Hispanics Pew found in a June 2016 survey of both Republican and Democratic voters that Trumps popularity lies primarily in white people — half of whom supported Trump, while just seven percent of black voters supported him. He was more popular among Hispanic voters than among blacks, capturing the support of about a quarter of them. Interestingly, Pew found though that support for Trump among Hispanics came primarily from English-dominant voters.  In fact,  the  English-dominant  Hispanic electorate was closely split between Clinton and Trump, at 48 percent for Clinton, and 41 for Trump.  Among bilingual or Spanish-dominant Hispanics, 80 percent intended to vote for Clinton and just 11 percent indicated they would choose Trump. This signals a relationship between ones level of acculturation — the adoption of the dominant, mainstream culture — and voter preference. It likely also signals a positive relationship between the number of generations an immigrant family has been in the U.S. and preference for Trump. Atheists and Evangelicals When Pew surveyed Republican voters in March 2016, they found that  Trumps popularity was greatest among those who are not religious, and among those who are religious but do not regularly attend religious services. At that time, he also led his opponents among those who are religious. Curiously, Trump is especially popular  among white evangelical Christians, who overwhelmingly believed that he would do a far better job than Clinton on every issue. Racial Diversity, Immigration, and Muslims As compared with those who supported other Republican candidates during the primaries,  Trump supporters were more likely to believe that greater scrutiny of Muslims living in the U.S. would make the country safer. Specifically, a Pew survey conducted in March 2016 found that Trump supporters were more likely than those who supported other candidates to believe that Muslims should be subjected to greater scrutiny than other religious groups as a method of preventing terrorism  and that Islam  is more likely than other religions to encourage violence. At the same time, the survey of Republican voters found a strong and consistent anti-immigrant sentiment among Trump supporters. Those who backed him in March 2016 were only half as likely as other Republican voters to  say immigrants strengthen the country, and they were far more likely to favor building a wall along the U.S.-Mexico border (84 percent versus 56 percent among other Republican voters). As one can deduce from these findings, the majority of Trump supporters view immigrants as a burden to the country, see them as a threat to U.S. values,  and favor the expulsion of undocumented immigrants. Consistent with these findings, Pews April-May 2016 survey also found that the heavily older, white male fanbase of Trump believed that the growing racial diversity of the nation, which will make the population a majority of racial minorities, is bad for the country. Trump Will Make America Great Again Trump supporters have high expectation for their candidate. A Pew survey conducted between June and July 2016 found that the majority of Trump supporters believed that as a president he would make the immigration situation a lot better, and even more believed that he would improve it a little. Together, that means 86 percent of Trumps supporters believed that his policies would improve immigration (presumably by lessening it). They also overwhelmingly believed that a Trump presidency would make the U.S. safer from terrorism and improve the economy. But They Do Not Actually Like Him Fewer than half of Trump supporters ascribed any positive traits to their chosen candidate, according to a June-July 2016 Pew survey. Very few consider him well-informed or admirable. Only a minority expected that he would be willing to work with those he disagrees with, that he could unite the country, and that he is honest. They  did,  however, feel that he has deeply-held  beliefs  and that he is extreme. The Big Picture This set of facts, culled from a series of surveys conducted by one of the U.S.s most respected public opinion research centers, leaves us with a clear picture of those behind Trumps rise to political prominence. They are primarily white, older men with low levels of education and income. They believe that immigrants and free trade deals have harmed their earning power (and theyre right about the free trade deals), and they prefer an America in which white people are the majority. Trumps worldview and platform ​seem to resonate with them. Yet, following the election, exit poll data shows that Trumps appeal was far broader than polling and voting during the primaries suggested. He captured the votes of the vast majority of white people, regardless of age, class, or gender. This racial  division in the electorate further played out in the ten days following the election, when a surge of hate crimes, fueled by an embrace of Trumps rhetoric, swept the nation. Sources Doherty, Carroll. A Wider Ideological Gap Between More and Less Educated Adults. Pew Research Center, April 26, 2016. January 2016 Political Survey. Pew Research Center, January 7-14, 2016. June 2016 Voter Attitudes Survey. Pew Research Center. March 2016 Political Survey. Pew Research Center, March 17-26, 2016.