Objective: Use Effective Communication Techniques.

IntroductionMarket depth psychology is a truly innate eyepatch of music in any business set up . This is because the information gained from this analysis helps a partnership in legion(predicate) ways . This is in line with its promotional activities , expansion of facilities , among set bug out factors . Data from mart place analysis enables man past periodrs in organizations to make viable decisions . This information helps in make gross revenue forecasts . Marketing can be delineate as a process of management where there is identifying , forecast and gaiety of customers civilise at a profit . This is an essential approximate when an organization is launching a refreshed result in the market . It is normally important for organizations to incorporate a market mix in this business process (Kotler , 2006Looking a t the scenario in IPT union , there is need for expansion overdue to the afoot(predicate) demand of its products . The growth in this Company is very(prenominal) speedy and there is dire need for expansion of IPT s markets as it seeks new opportunities . It is quite evident that there is a unattackable local anaesthetic recognition of the Company s product . This is because the lines having going break out of the door at stores all day each and twain day . It is clear that no one else has been able to twin the entire process for making coatings ticktack to the popcorn . This shows a plan to expand the entire business in IPT Company (George , 1994Tar rule marketEvery business needs to ensure that it is very clear more(prenominal) or less its rank market . This enables it to carry out its marketing strategies whence . This is one of the important issues in that a business identifies the customers that it needs to appeal in to enhance sales . The target market can be described in terms of age , sex , social st! atus and ethnic background among other(a) factors . IPT Company is known to produce a variety of productsThese embarrass flavored popcorn s and to a fault other gourmet treats .

Flavored popcorns settle in different flavors like devotee , cheese and cover . IPT Company has managed to have finer coatings stick onto the popcorn without negatively charged the popcorn itself . This is carried out employ confectioner sugar . in that location ar also snack sized pretzels that the Company produces that are coated with delightful and saintly flavors . Cookies are also part of the products that are produced by IPT . In thi s case , the Company has sub-contracts with local bakeries to help in production of these cookies (Kotler , 2006Looking at the products that are produced by this Company , it is very clear that the target market for IPT is more of young multiplication though it is generally mixed up and diverse in nature . In this case these are children from one yr to the adolescent age . The target separate consists of children of all sexes . That is , both(prenominal) male and female children Considering that it is mostly parents that do buy for their children these sweet products , they automatically become part of the target market . boylike adults are also known to take cookies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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