Media Representation of the Elderly and the Need for Positive MediaOr Public traffic PlanConcerns about the plight of of age(p) citizens rarely get media smasher . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely prefigure in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish honourable and p positive working relations with media in their several(prenominal) localities much(prenominal) media relationsentail comprehensive and effective public relations program and carrying out specificallypositive media coverage in to encourage donors to s upport the charity . As a result of the management failure , the elderly macrocosm is generally represented in both broadcast and scrape media in detrimental and inconvenient ways .

Unfortunately , the supremacy and effectiveness of an elderly-based harmonic institution depend on the politeness by which older battalion are characterized by media . beca do , an institution which depicts a negative media image is likely for its mass to have difficult time in running much(prenominal) mental quickness , mainly because of lack of donors , thereby subjecting elderly people to prejudiceIn like a shot s compe titive society , however , some charitable o! rganizations which caterservices and give up the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the free ones . In some instances such...If you want to get a broad(a) essay, order it on our website:
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