Samsung Marketing Plan

Samsung Background Samsung is a Korean caller that has risen to prominence in legion(predicate) fields over the years. The size and the scope of the company is close to unimaginable, as they are one of the largest and most diverse companies in the world. charm the company is mostly known for their technology division (cell phones, radios, MP3 players, computer screens, and the like) they make umteen early(a) divisions as well. The company has expanded from a pocket-sized storefront launched in the late 1930s to the largest company in Korea and the randomness largest company in the world.Samsung Group, was founded in 1938 by Byung-Chull Lee, a celebrated Korean entrepreneur. Lee started a small trading company with a $2,000 nose egg and 40 employees. He called it Samsung, which means three stars in Korean. The company enjoyed moderate growth before the Communist invasion in 1950 laboured Lee to abandon his operations in Seoul. Lee established a ice lolly refinery in 1953, a move that was criticized at the sentence because sugar could be easily obtained through American aid.But for Lee, the act was important because it was the prime(prenominal) manufacturing facility built in South Korea after the Korean War. From sugar, wool, and other commodity businesses, Lee moved into heavier manufacturing. The company prospered under Lees philosophy of fashioning Samsung the leader in each industry he entered. In auxiliary to the electronics division, which is the most profitable and successful one in the world, the company withal has forayed into finance, chemicals, retail, and straight-up entertainment all with great degrees of success.The company employs many of South Koreas finest employees, including many with PHD level education. This is not surprising, seeing as the companys assets total somewhere somewhat $300 billion. The company has some of the most loyal employees around and many work every day that means no holiday time off or weekends both because they want to and it is expected. Samsung as A education Organization A learning organization have five segment of knowledge management, there are Culture and Trust Knowledge role player Supporting Facilities