The Mass Media Should Be Highly Responsible

ELTU 1001 Presentation Outline Name Chan Yu Yan,Fiona SID 1155032656 I. Topic The mass media should be highly responsible to the occupation of childhood corpulency in Hong Kong II. excogitation ?Opener Ask question whats childhood corpulency in your mindset? ? Background To provide statistics close to the % of population of having childhood obesity in Hong Kong (To show the seriousness of the problem) ? Purpose/Objective To persuade the authorities and the public to agree that the mass media is the key determinant that leads to childhood obesity through the means of television set especially. Stance The mass media is the near important stakeholder in affecting the severity of the problem when compared to familys influence and indigenous coil education in Hong Kong. ?Preview To compare the effectiveness of the mass media and the uncomplicated schools in solving the problem. III. Body 1. The coverage of the receiver ?The public v. s. primary students -Advertisements are p ublished through the mass media, such as television and radio, the recipients of the advestisements are the general public ? Parents are informed ? teach their children about the correct value -Primary school policies (e. g.PE lessons) only influence the primary students, who may not be able to understand the purpose of these policies? not seriously followed 2. Academic studies showing the influences of the mass media on affecting the lifestyle of the corpulent children. ? A number of studies have confirmed that obesity is directly cogitate to the number of hours spent watching television (Dietz and Gortmaker, 1985, 1993 Gortmaker et al. 1990). ?Attractive commercials advertising feed and drink(Bar-Or et al. , 1998 James, 2002) that promote foods that are not recommended for the optimal development of health and fittingness of children(Parizkova and Hills, A.P. , 2005) ? IV. Conclusion Summary / Concluding statement The mass media is one of the most important channel in affect ing the childhood obesity problem in Hong Kong. V. References Books, Websites, etc. 1. Parizkova & Hills, A. P. (2005). Childhood Obesity Prevention and Treatment. Florida CRC Press. 2. Non-communicable Diseases Aware,3(9). (2006). Retrieved November 10, 2012 from Centre for health Promotion, Department of Health Web site http//www. chp. gov. hk/files/pdf/grp-NCDAware-en-20060915. pdf 3. Bagchi, D. (2011).Global perspectives on childhood obesity current status, consequences and prevention. Boston Academic Press/Elsevier. 4. Hui, S. C. (2007). CUHK Sports Science and Physical preparation Department Releases Survey Results on Childhood Obesity in Hong Kong. Retrieved November 10, 2012 from The Chinese University of Hong Kong, The Sports Science and Physical Education Department Web site http//www. cuhk. edu. hk/ cardiopulmonary resuscitation/pressrelease/070525e. htm 5. Kulkarni, A. (2010). Mass Media Influence. Retrieved November 22, 2012 from http//www. buzzle. com/articles/mass -media-influence. html