The Nike Co. Essay -- essays research papers

NIKE1.)Description of Nike.2.)Definition of keep down Quality Management and how Nike implements it.3.)Definition of the fin Elements of Task Environment and how Nike. implements it.The company 1-A brief history of the organization2- Nikes goals 3- Nikes objectives 4-Markets5-SizeCompare theory with what we found Conclusion DESCRIPTION basketball game players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just more or less(prenominal) all entertainment, including baseball, volleyball, cheerleading, and wrestling. Nike doesnt only sell athletic shoes, but a wide commixture of sporting goods and clothing they design, develop, and market high quality active sports apparel, equipment, and supplemental products. Their huge lines of products are designed for just about all sport in existence. Their products are make for men, wom en, and children of all ages. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 former(a) countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. TOTAL tincture MANAGEMENT hit quality management represents both a hearty revolution in the work bit and a rigorously impelling approach to schoolmasterism and success. Total quality management is a management body that is an integral part of an organizations strategy and is aimed at continually improving products and emolument quality so as to achieve high levels of customer expiation and build strong customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM however, it does require a considerable amount of company wide f reight to be successful . The customer doesnt know what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition.We undersurface now see that there are two principal elements to Total Quality a business strategic element base o... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs.The advertising and innovative marketing in the industry should liquid leave it extremely competitive. The only problem that Nike worries about is customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is outlay spending more money on better quality made shoe, than buying a cheap shoe that will only in the end a little while. One major area that brings unlimited opportunities to Nike is the supranational market. In the United Sates, there are 4 people for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own main branch situated in Mid-Beirut.Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a sail of six continents. It is known by most consumers as the dominant military group in the sports industry and is usually the athelets top choice when it comes to sports apparel.